Migrating your blog from a third-party site onto your firm’s website can be an arduous and time-consuming process. It requires linking the two sites, using account features and solutions developed by other firms to make the transfer a smooth one; these solutions are typically very expensive and time-consuming to implement.
One of the most common options for bloggers is to use a third-party site such as Blogger, Tumblr or Wordpress. From there, they can upload their content in one place and have all of it cross-posted on their firm’s website. While this is an easy and convenient method for blogging in general, it does require a little extra work from your end – and not just from you.
Why to Migrate a Blog From a Third-Party Site Onto Your Firm’s Website
Your blog becomes a permanent part of your website.
You can seamlessly integrate the design of your blog with the rest of your site for a more professional look.
You streamline the process for subscribers and fans to connect with your blog.
Search engines will be more likely to rank your blog posts because they’re hosted on your own site.
Adding keywords, links and tags to an existing post is easily done on your website’s backend.
Takeaway: It’s not too difficult to move your current blog, and you’ll see multiple benefits by doing so.
Migrating your blog from a third-party site onto your firm’s website can be an arduous and time-consuming process. It requires linking the two sites, using account features and solutions developed by other firms to make the transfer a smooth one; these solutions are typically very expensive and time-consuming to implement.
For many small business owners, content marketing is an essential part of their growth. But the process can be difficult and time-consuming to pull off. The right way to migrate your blog from a third-party site onto your firm’s website should always be researched and planned out before initiating any migration process.
A blog can be a fantastic marketing tool for your firm. But if you're starting from scratch and creating a new website, it can also be a daunting task. Migrating a blog from another site onto your firm's website is not an easy task and requires multiple elements to take place in order for the process to be successful.
If a content marketing website is one of the pillars of your firm’s online strategies, blogging is an important part of that strategy. But what happens when you decide to migrate your blog from its original home — a third-party site, such as HubSpot’s site or WordPress’ Plugins — onto your own firm’s site?
10 Reasons Why Your Blog Should Migrate to Your Firm’s Domain: a blog about moving your blog onto your company's domain including benefits.
10 Reasons Why Your Blog Should Migrate to Your Firm’s Domain
Builds trust: Trust is one of the most important factors in making a relationship between your blog and website. Trust is something that you can't fake, or buy. It just happens when people get to know your company better and see that you're reliable. The better your blog looks and feels, the more likely visitors are to trust you. Building trust is key when it comes to establishing credibility in your industry.
Creates a unified brand presence: Your blog comes with a strong reputation for handling your business’s best-known and most important content. The brand is recognizable, searchable and calls out to the public through well-written articles that are typically online for months at a time. What happens when you leave a blog at another company? Everyone knows that a well-managed blog can be the key to success — especially in the blogosphere. But having multiple author names and domain names makes things more confusing, which could potentially lead to a decline in brand awareness. The transition from your own domain name to a top level domain (TLD) is one of the biggest steps for blogs that are looking to make it big on their own. Before you jump on this path of self-fulfillment, let's shed some light on why migrating to a TLD is beneficial for your blog's growth.
Develops expertise: Having a blog is a great way to develop your expertise and showcase your writing skills, but what happens when the blog moves to your organization's domain? With the constant growth in search engines, having an optimized website is more important than ever. Blogging is the best means of communicating ideas, values and knowledge. A blog is just a tremendously effective and flexible marketing tool for businesses who have some expertise in their field of business. You can use your blog to develop expertise and build your audience over time.
Positions law firm as a thought leader: As a law firm, it's important to position yourself as a thought leader in the legal community. A publicly available blog can be an excellent tool for achieving this objective, but it's also important to provide visibility of your work and expertise to other lawyers who aren't necessarily clients of your firm. Why should they care about what you have to say? A blog opinion piece from a law firm takes on its true form when readers can expect to see something of value with each article. If you want to shift this from just another link bait blog post, think about how you can turn your own name and brand into something more meaningful for your followers.
Supports SEO efforts: The first thing that must be kept in mind is that any SEO blog needs to support SEO efforts. The blog should be able to provide indexed pages and relevant contents so as to assist search engine bots, spider bots and others in identifying your website's content. Let's see what other benefits you can derive with a blog migrating to your firm's domain. Blog migration to company's domain can be made with the aim of supporting SEO efforts and getting more attention from search engines. In this blog post, we will take a look at the main points of why you should consider migrating your blog to your firm's domain.
Assures law firm has control over content, i.e., no third-party restrictions: With our new blog, we have full control over all content. This includes the ability to offer our customers access to articles that they can print and share with their clients or associates. And as a law firm with a high search engine ranking on Google - it’s important that we offer this type of content to our clients as well. One of the biggest benefits of migrating your blog to your law firm’s domain is that you can ensure content is being posted and updated by the one and only owner of that blog. If a third party posts content on your blog, then your firm could be held legally responsible for such content. This can be very damaging if you have an important case in front of judges that involves sensitive information.
Helps firm manage its brand reputation: Blogging is an aspect of your business you can easily overlook. As a small business owner, you might find it hard to take the time to go through the pages of your website. This means that you are more likely to miss things, or simply not know how important the information on your blog is to your company. Not only will migrating your blog help you manage your brand reputation but it will also benefit both current and potential clients. As an online marketing agency, your blog helps you build the brand reputation of your firm. Your blogs have to live somewhere, and for many blogs, that place will be a subdomain of your firm's domain. Here are ten reasons why you should migrate your blog to 'your-firm-name.com' and host it on your domain
Demonstrates leadership and engagement on social media platforms where networking is important: Blogs are powerful tools for building relationships, but many small business owners aren't aware of the power of blogging to grow their business. Blogging is also a great way to connect with your customers and show that you're interested in their success. Blogging on your own domain will help attract new customers from search engines such as Google and increases engagement with current customers by providing valuable content that can be easily shared across social media platforms. Nowadays, a large number of businesses are becoming social media savvy. Social media platforms such as Facebook, Twitter, and LinkedIn are the most popular sources for networking and finding new business opportunities. You must be aware of these social platforms and take advantage of them to network with your potential future clients and customers. However, there is a problem with making posts on these social networking sites from your personal account. The biggest problem you can face when you are using your personal blog to post information on your website is that if something goes wrong with your blog's hosting service or site owner then you will have to deal with it alone without any backup support/backup plan. Here we'll show why migrating your blog's domain name to your firm's domain could help you overcome this challenge easily.
Promotes blog updates through social media channels to drive traffic to the law firm site: It’s a no-brainer — you want your law firm site to be the one that matters. But what do you say to your client when they ask why their blog is hosted with someone else? Migrating your blog hosting to your corporate domains helps promote updates through social media channels and drives traffic back to the law firm site. Throwing away your blog’s domain name and moving it over to the law firm site increases traffic to your blog. This can also be a great way to tag particular posts for social media fans by using “#blawg”, which allows for easier sharing on popular Twitter and Facebook networks.
Increases potential for obtaining additional clients online through website contact and call-to-action forms: Migrating your blog to an official domain name (and building a link profile in the process) represents one of the best moves you can make to increase your potential for obtaining additional clients online. A website link is an important part of your overall online marketing strategy, and when you promote yourself as a blogger, capturing new client leads is a top priority. The blogosphere is an ever-growing avenue for potential clients to connect with your brand, but it can also be a huge time-suck. Time spent on creating, maintaining and improving blogs can lose business opportunities for you. If you want to increase your blog's readers and customers, then you should consider migrating your blog's URL to your firm's domain. Why? Because at the end of the day, this will help converts trust and interest into action.
CONCLUSION
From rankings to recommendations, migrating your blog may be worth the trouble. Why ? Because having a website drive more traffic and phone calls is better than having a blog in a separate location. And if you truly want to boost your business, it's best to take advantage of all available options to attract attention and increase revenue. So, here's the short of it: moving to your own domain is a win-win. It improves the look and feel of your blog, giving you the appearance of a more professional blog. It aids in SEO overall and allows you to choose keywords that reflect your company’s mission rather than sacrificing unique content for maximum traffic with more generic keywords.
